Posted: Friday, 20th April 2012
THE 2013 undergraduate prospectus is now in print, with our flagship document having undergone a significant transformation for the 2013 recruitment cycle.
Reflecting the increased competition in the higher education market, our increase in tariff points and a more demanding student body, the revamped design aims to attract high quality students and ensure MMU stands out amongst its competitors.
The prospectus positions MMU as a premium, yet accessible university among our peer group, utilising a campaign theme of ‘Your big investment calls for a big university’ which is closely linked to the University’s corporate strategy and supports the ‘University for World-Class Professionals’ strap-line.
The University engaged ‘The Chase’ to work with us on this project; an award-winning agency of international standing to develop a groundbreaking design style which will also direct other student recruitment materials and communications.
Natalie Procter, publications and brand manager in Marketing Communications and Development said: "The document accentuates our many assets, showcasing our pioneering staff, excellent facilities, links with professional bodies and areas of academic excellence to provide an attractive offering to potential students."
Please look out for your personal copy arriving in the coming weeks, and take the time to familiarise yourself with its contents. It represents our public commitment to future students of what we collectively offer as a University, and is a chance to reflect upon our achievements as an institution.
Welcoming the new prospectus, Vice-Chancellor Professor John Brooks said: “I want staff and students of MMU to be proud of their institution and of our achievements. I hope that the new style prospectus and the extensive developments online accurately reflect the significant progress that we are making.”